Start with three to five customer needs, then choose one clear entry model and one higher-positioned model for each need. Compare the technology, configuration, landed cost, training requirement and after-sales burden before adding a machine to your catalogue.
1. Start with customer demand, not supplier catalogues
List the treatments your salons, clinics or resellers ask for most often. Group those requests into clear needs such as tattoo and pigment removal, body contouring, muscle sculpting, facial lifting or LED skin care.
A focused range is easier to explain, advertise and support than dozens of overlapping machines.
2. Build an entry, core and premium position
For an important category, compare a compact entry model, a core model with the most requested configuration and a premium platform for buyers who need stronger differentiation.
Do not use appearance alone to define these positions. Functions, handle quantity, workflow, training and packing cost must support the price difference.
- Entry model for price-sensitive first orders
- Core model for the widest customer fit
- Premium model for differentiated distributors or clinics
3. Compare the complete configuration
The same case may be offered with different handles, software, accessories or electrical standards. Ask the manufacturer to connect every model number to a written configuration and packing list.
Confirm voltage, frequency, plug, interface language and the exact accessory quantity before comparing quotations.
4. Calculate landed cost and service workload
A lower machine price may not create a better product. Include packing volume, freight, import charges, spare parts, training time and likely service communication when comparing models.
Larger floor-standing machines can strengthen showroom presentation but require more shipping space. Desktop platforms may be easier for samples and online sales.
5. Check whether your team can support the technology
Before launching a machine, decide who will explain installation, operation, routine care and troubleshooting. Ask what training media and remote support the supplier provides.
A distributor should avoid claims that are not supported by the approved product information or local rules.
6. Test demand before deeper customization
A standard or lightly customized machine can be used to validate demand. Once the channel, price position and preferred configuration are clear, deeper OEM or ODM work may create stronger differentiation.
Document the selected model, configuration, branding and approval files so repeat orders remain consistent.
Discuss your product and market requirements
Share the destination, target buyers, preferred technology and expected quantity. BY BEAUTY can then recommend relevant models, customization options and a quotation path.
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